So, without further ado, let me introduce my guest writer, Claire:
Hi everyone. I’ve been a marketing
volunteer at SunnyMoney Zambia for the last 3 months working on marketing
planning for our Schools Campaign, follow-up sales and how we work with
retailers to help us get more lights to more people across Zambia.
Last weekend the SunnyMoney Zambia team returned
to the world of exhibitions for The Green Expo at Lusaka’s National Museum for
the second time. The Green Expo is about promoting sustainability in Zambia to
show that green living can be ‘cool and fun’ and is organised by Glenda one our
board directors. So, we simply had to be there!
Visitors to the expo were mostly the expat
community, with many of them working for NGOs, so our aim was of course 1. To
sell our fabulous lights, but also 2. To find potential partnership
opportunities to broaden our reach in Zambia and 3. To increase awareness of
our brand, what we do, and the impact of bringing solar to rural communities.
In the run up to the expo we advertised in
two Zambian email newsletters (Ad-dicts to 2,500 Lusaka residents & Zamloop
a similar buying/selling email list) to invite people to visit us at the show
stand and let them know about our special expo discounts. We sold 3 PowerPack
5W systems and had a few other calls and visitors in response to these adverts,
so it was already worth our while and we’ll definitely do that again.
In return
for this pre-expo advertising which also helped to promote the show, the
organisers gave us the chance to be interviewed by Movie TV, a local Zambian
station, which was aired on Saturday night. We’re trying to get hold of the
interview clip!
We also had a prize draw to win a free S2
as an incentive for visitors to leave their details with us. The plan is to
email or text these people with news about new products/light
deliveries/friendly reminders of where to find us.
The show itself was actually a bit quieter
than we had hoped overall, but the visitors we spoke to were all very interested
in SunnyMoney’s work and impressed by our products. Other solar companies (for
profit) were also exhibiting (Muhanya Solar, Solar Zuwa, SunPower) so it was
important for us to have a presence and show why we are different. We got a
free TV interview, an opportunity to advertise on a Zambian online business directory
for free and potential sales with the Lusaka Radisson hotel (fingers crossed).
We also had the privilege of talking about our schools programme to influential
people like the Vice President’s wife Charlotte Scott and deputy director of
the UN in Zambia, so feel that we sufficiently made our mark.
Robin, teaching the kids
Robin and the Vice President's Wife
Dominic showing off our posters and products
Claire's Fantastic Flyers (and Map to the Office!)
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